Exclusive Q&A

Hear from Sophy, the founder of The Isobel Craft Collection, who joined us at the beginning of this year and learn her story as she delves into the behind-the-scenes of her successful craft supplies company and offers inspiration for all crafters.

Isobel Craft Collection

Could you tell us a bit about yourself?

I’m Sophy and I own the Isobel Craft Collection. I’m a qualified Secondary School teacher and have taught Music up to A-level in various schools and sixth form colleges over the years. During my career as a teacher, I set up the Isobel Craft Collection and it has been going since 2007. I started it because I got into cardmaking soon after I’d had my daughter and I wanted to have my own range of craft products just as a small side business. My friend Rachel is a freelance illustrator and has had a number of books published and so I asked her if she wanted to help me with designing some stamp designs. She did, I got them manufactured and this is how the business was born!

What got you into crafting?

I think I found it an escape and it was a nice hobby to do whilst being at home with my daughter before I went back into the teaching profession. I like how you can create a piece of artwork without having to be able to draw from scratch and I found that crafting became addictive! I also used to sell my cards on a craft stall at the weekends and frequented crafting conventions to buy more craft products. 

What is your favourite craft project you have made to date and why?

My favourite craft project to date is the pop-up card I made using my Alice in Wonderland range of stamps, which I demonstrated in my April ‘The Craft Store’ show. I haven’t made one of these for ages and I found it really fun to do. Although doing it live on TV was quite nerve-wracking!

Isobel Craft Collection

What are 3 craft tools you can’t live without?

I would say my stamping platform which has been a life-saver for improving my stamped images, gel medium (I’ve literally just got into mixed media and I love it!) and my heat gun as I love using embossing powder on my craft projects. 

Were you nervous for launching your show with us back in January?

I was incredibly nervous! I didn’t even have to be on set for that to show due to lockdown and all I has to do was say something via Skype at the start of the show! I was super nervous but it was also really exciting!

Which stamp design are you most proud of and why?

All my stamp designs are either illustrated by Rachel or designed by Russ so I don’t actually design the stamps myself. I would say the stamp design that has always been a firm favourite is the set of camper van stamps that Rachel designed years ago. I never tire of using it and I’ve included a picture of a card made using it in this article. It’s such a fun set that can be used all year round.

Isobel Craft Collection

Leave a Reply